15. Expired

Settings, Trigger, Actions
Settings tab
Plan Name: 15. Expired
Target Lead Type: Include one of Seller
Plan Scope (my plan)
Auto Apply: (configure settings) takes you to the Trigger tab. 
Auto-Pause: Toggle on for when
  • The lead responds/reaches out
  • An outbound call is logged as "Talked"
Trigger tab
  • Tag Is: Canceled, Cancelled, Withdrawn, Expired
  • Tag, Not Is: Active
Actions
These are the steps in the campaign and each step is included in the following expandable tabs down.
1. Auto Email 1: No Strings Attached 🎯

Wait 0 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
No Strings Attached 🎯

CC all family members


Hi #lead_first_name#,

Your listing has expired from the market and while I have no idea why it failed to successfully sell the first time, I'm here to prove myself and provide helpful information to earn the opportunity to meet with you and give my thorough analysis along with a marketing strategy that has momentum, is fresh, and will draw buyers through your doorstep.

I understand that selling a home is a big commitment, and I want you to feel 100% confident in working with me. That’s why I offer an easy exit guarantee—no strings attached. 

Reason it didn’t sell: Lack of flexibility or commitment from the previous agent.

Testimonial: "Knowing we could cancel anytime gave us peace of mind, but we never wanted to.  #agent_first_name# was amazing!" – Benny & Tania C.

Let’s build a partnership you can trust. Ready to start fresh?

Committed to your success!

2. Auto Email 2: What is your old agent going to do differently this time?🤔

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
What is your old agent going to do differently this time?🤔

CC all family members


Hi #lead_first_name#, 

When it comes to selling your home, choosing the right agent makes all the difference. Here’s why homeowners like you trust me:

  • Local Expertise: With 20+ years of experience, I understand what works in Northeast Ohio’s market.
  • Tailored Marketing: From professional photos to targeted advertising, I make your home shine.
  • Strong Results: My clients often sell faster and for more because of my proven strategies.
  • Client-First Approach: Your goals are my priority. I keep you informed every step of the way.
  • Easy Exit Guarantee: I'm confident in my approach and plan to sell your property successfully. However, if you're dissatisfied with my services, you can fire me. It's that easy. 

But don’t just take my word for it—here’s what one of my clients had to say:
"#Agent_First_Name# turned a frustrating process into a dream. She was always available and worked tirelessly to get our home sold. I wouldn’t trust anyone else!"

 

Let’s chat about how I can help you achieve your goals. Call/text me at 216-978-7933, or reply to this email!

3. Auto Email 3: A No-Risk Way to Get Your Home Sold 🏡 Review & Keep or Remove✏️

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
A No-Risk Way to Get Your Home Sold 🏡

CC all family members


Hi #lead_first_name#,

Selling your home doesn’t have to feel like a big risk. My Easy Exit Guarantee ensures you’re always in control:

  • No Long-Term Contracts: If you’re not happy, you can cancel our agreement anytime.
  • Results You’ll Love: My strategies are designed to attract serious buyers and get you the best price.
  • Peace of Mind: Close with me and enjoy a free 1-year home warranty.

Reason #12 it didn't sell: Missed opportunities to engage long-distance buyers.

Let’s make your home sale a success, risk-free. Call/text me at 216-978-7933, or reply to this email to get started with a real conversation!

4. Auto Email 4: There’s No Time Like Now to Sell⏰

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
There’s No Time Like Now to Sell⏰

CC all family members


Hi Hi #lead_first_name#,

The real estate market is picking up, and now is a great time to get your home sold. With my proven marketing strategies, I’ll help your home stand out and attract the right buyers quickly - ANY time of the year!

Here’s what makes working with me different:

  • Exceptional Results: Many of my clients sell faster and for more. (Average 104% of asking price and under 2 weeks on the market). 
  • Proven Track Record: I’ve successfully helped sellers in situations just like yours, many, many times.
  • No-Risk Guarantee: You can cancel our agreement anytime if you’re not happy. 

Don’t wait—let’s make your home sale happen. Reply to this email or call/text me to make plans for your successful re-entry onto the market! 

5. Auto Email 5: Let’s Make Your Home Shine in the Market ✨

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Let’s Make Your Home Shine in the Market ✨

CC all family members


Hi #lead_first_name#,

Selling your home successfully starts with getting the right eyes on it. My proven marketing plan is designed to make your home stand out and attract serious buyers. Here’s how:

  • Professional Photography & Virtual Tours: Highlight your home’s best features with stunning visuals.
  • Targeted Online Advertising: Reach active buyers through social media, real estate platforms, and more.
  • Custom Property Websites: Showcase your home with a dedicated webpage tailored to its unique appeal.
  • Email Campaigns to Buyers and Agents: Ensure your listing stays top of mind for people actively searching.
  • Local Networking: Tap into my extensive connections to find the perfect buyer.

These strategies work together to maximize exposure and generate strong offers.

Let’s discuss how we can put this plan into action for your home. Reply to this email or call me at 216-978-7933 to get started.

6. Auto Email 6: Experience Exceptional Service Every Step of the Way 👣

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Experience Exceptional Service Every Step of the Way 👣

CC all family members


Hi #lead_first_name#,

When you work with me, you’re not just hiring a Realtor—you’re gaining a partner dedicated to your success. My service commitment means you’ll experience:

  • Clear Communication: You’ll always know what’s happening with your listing and the market.
  • Expert Negotiation: I’ll fight for your best interests to ensure you get the best possible deal.
  • Attention to Detail: From staging tips to pricing strategies, I’ll make sure no stone is left unturned.
  • Easy Exit Guarantee: Not happy? You can cancel anytime, no strings attached.

Plus, when you close with me, I’ll gift you a 1-year home warranty for peace of mind.

Let’s connect to talk about your goals and how I can help you achieve them. Reply to this email or call me so that I can get to work for you! 

 
7. Auto Email 7: See What My Clients Have to Say⭐⭐⭐⭐⭐ Link Reviews✏️

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
See What My Clients Have to Say⭐⭐⭐⭐⭐

CC all family members


Hi #lead_first_name#,

Wondering what it’s like to work with me? Don’t just take my word for it—here’s what my clients have to say:

"#Agent_First_Name#'s marketing strategy was a game-changer. Our home had more showings in two weeks than it had in months with our previous agent!" – Sarah & Tom H.

"I can’t recommend #Agent_First_Name# enough. She made the entire process seamless and stress-free." – Mark R.

"From start to finish, #Agent_First_Name# was professional, communicative, and got us results beyond our expectations!" – Angela D.

8. Auto Email 8: Let's Begin a New Chapter! 📖

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Let's Begin a New Chapter! 📖

CC all family members


Hi #lead_first_name#,

A marketing strategy that has momentum, is fresh, and will draw buyers through your doorstep - that's what I offer! 

The real estate market is moving fast, and now is the time to get your home sold. With my proven marketing strategies and dedication to your success, we’ll make it happen. 

Reason it didn’t sell: Missed opportunities to create momentum in the market.

Testimonial: "#Agent_first_name#'s actions and her drive got us the results we needed after nearly a year with another agent." Kurt & Dee M.

Don’t wait—let’s get you moving. Reply to this email or call/text me to get started.

 
9. Auto Email 9: Let’s Make Your Home Sale a Success✅

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Let’s Make Your Home Sale a Success✅

CC all family members


Hi #lead_first_name#,

I wanted to follow up one last time to let you know I’m here whenever you’re ready to take the next step. My focus is on getting you the results you deserve with no pressure and no stress.

Here’s what I bring to the table:

  • Customized Marketing Plans
  • Easy Exit Guarantee
  • 1-Year Home Warranty for Peace of Mind
  • 20+ Years of Experience in All Markets
  • Five Star Testimonials of Happy Clients
  • Flexible Commission Structure Designed to Keep More Money in Your Pocket

Let’s connect! Reply to this email, or call/text me. I’d love to help you move forward with confidence.

10. Auto Email 10: Testing... Is This Thing On? 📢

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Testing... Is This Thing On? 📢

CC all family members


Hi #lead_first_name#,

Over the past week, I’ve been sending you gentle nudges—sharing what I can do differently, my proven approaches, track record, my unwavering commitment, and even my easy exit guarantee. By now, you’re aware of what I bring to the table.

But here’s the thing: we haven’t talked yet. How come? 🤷‍♀️

I get it. Selling your home can feel overwhelming, and maybe you’re hesitant to take the next step. But let me assure you, I’m here to make the process smooth, stress-free, and successful. From staging and pricing to marketing and negotiating, I’ve got you covered every step of the way. I want you in just a short time to say "Wow, I should have called sooner!" and I want you to feel liberated. Let me help, and bring you peace of mind and a successful sale.

Let’s break the ice! Call or text me or reply to this email. We’ll discuss your goals, your concerns, and how we can work together to get your home sold this time around.

 
11. Auto Email 11: When Listings Flop: Here’s How to Flip the Script📋

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
When Listings Flop: Here’s How to Flip the Script📋

CC all family members


Hi #lead_first_name#,

Here are common reasons why real estate listings expire:

  1. Overpricing: Setting an unrealistic asking price that deters potential buyers.
  2. Poor Marketing: Lack of effective advertising or limited online visibility.
  3. Bad Photos: Low-quality or unappealing listing photos that fail to showcase the home’s best features.
  4. Lack of Staging: Homes that feel cluttered or outdated can turn off buyers.
  5. Limited Showings: Difficulty coordinating showings or restrictive showing policies.
  6. Poor Timing: Listing during a slow market season when buyer activity is low.
  7. Unresponsive Agent: Agents who fail to communicate effectively or proactively engage with potential buyers.
  8. Location Challenges: Proximity to undesirable areas, noise, or other environmental factors.
  9. Market Saturation: Too many competing homes on the market in the same area.
  10. Deferred Maintenance: Visible repairs or upgrades left undone, signaling potential issues.
  11. Unrealistic Seller Expectations: Refusal to negotiate or adapt to feedback.
  12. Inadequate Listing Descriptions: Failing to highlight key features or benefits of the property.
  13. Zoning or HOA Restrictions: Challenges related to use, rules, or restrictions buyers may face.
  14. Accessibility Issues: Homes that are difficult to access, either physically or logistically, for buyers and agents.
  15. Poor Curb Appeal: First impressions matter, and an unattractive exterior can dissuade buyers.
  16. Outdated Interior: Dated decor or appliances that make the home feel less appealing.
  17. Buyer Financing Challenges: Buyers interested in the property may fail to secure loans.
  18. External Factors: Economic downturns, rising interest rates, or unexpected local events impacting buyer interest.
  19. Inaccurate Market Analysis: Initial listing strategy not aligning with real-time market data.
  20. Miscommunication with Agent: Sellers not following agent's recommendations or Agent not helping Sellers understand what's necessary to sell. 

Each of these can be addressed with a strategic approach, and I'd be happy to incorporate them into your successful sales strategy. I'd really love to hear your take on this list and if there's any concern of yours that I can assist you with approaching differently?

Can we talk soon?

12. Auto Email 12: Timing Makes the Difference – Let’s Get It Right! 🕰️

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Timing Makes the Difference – Let’s Get It Right! 🕰️

CC all family members


Hi #lead_first_name#,

The market is a lot like comedy—timing is everything. Listing at the wrong time can make even the best homes go unnoticed. But here’s the good news: I implement a tried-and-true strategy that doesn’t just follow the market—it commands attention.

Here’s how my approach works:

  • I analyze the best dates and days of the week to list based on buyer behavior trends.

  • I review current and recently sold inventory to understand current competition along with the market absorption rate.

  • I use seasonal forecasts and compare them to last year’s data.

  • And then, the marketing magic begins!

But my work doesn’t stop there. Getting your home under contract is just the start—ensuring a smooth closing is where I truly shine.

Reason it didn’t sell: Poor timing in the market cycle.

Testimonial: "Tabatha knew the exact moment to list our home, and it paid off big time!" – Emily P.

Let’s pick the perfect time to relaunch your home. Ready to sync up?

 
13. Auto Email 13: Was It Something You Said? 😅

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Was It Something You Said? 😅

CC all family members


Hi #lead_first_name#,

Empty open houses are like throwing a party and nobody showing up. Awkward, right? 😬

Reason it didn’t sell: Poor marketing efforts and lack of exposure.

Let’s ditch the lonely vibes. I’ll create a marketing plan that gets buyers off their couches and into your home. 🛋️➡️🏠

Give me a shout, and let’s make sure your next “party” is standing room only. 🥂

14. Auto Email 14: HGTV Called... Just Kidding. But Still. ✨

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
HGTV Called... Just Kidding. But Still. ✨

CC all family members


Hi #lead_first_name#,

If buyers aren’t biting, it might be time for a little staging magic. Think throw pillows, lighting, and decluttering—it’s like a spa day for your house! 🛁🕯️

Reason it didn’t sell: Lack of proper staging to showcase its potential.

I can guide you on easy updates that make a BIG difference. Ready to give your home the glow-up it deserves?

Let’s talk sparkle!

 
15. Auto Email 15: Spoiler Alert: It’s Not Personal 😅

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Spoiler Alert: It’s Not Personal 😅

CC all family members


Hi #lead_first_name#,

If your home’s not selling, don’t take it personally. The market’s like a moody teenager—sometimes you just need to speak its language. 🛍️

Reason it didn’t sell: Shifts in market trends require quick adaptation.

Let’s make your home irresistible to today’s buyers. Message me to decode what they really want. (Hint: It’s not about your wallpaper. 🦩)

Let’s do this!

16. Auto Email 16: Your Home Needs a PR Agent — That’s Me! 📰

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Your Home Needs a PR Agent — That’s Me! 📰

CC all family members


Hi #lead_first_name#,

If your home could talk, it’d be saying, “Hey, buyers! Look at me!” 📣

But without the right marketing, it’s more like, “Oh, hi?”

Reason it didn’t sell: Inadequate listing descriptions and photos.

I’ll make sure your home’s story is told loud and clear. 🎙️ Ready to hit the headlines?

Say the word!

 
17. Auto Email 17: Like a Phoenix Rising (But Without the Fire) 🔥🕊️

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Like a Phoenix Rising (But Without the Fire) 🔥🕊️

CC all family members


Hi #lead_first_name#,

Not every home sells the first time around, but I’m here to rewrite your home’s story. New photos, new strategy, new results. 📸💼

Reason it didn’t sell: Lack of refreshing or repositioning after sitting on the market.

Let’s turn “didn’t sell” into “sold for top dollar.” Ready?

Cheers to new beginnings!

18. Auto Email 18: Let’s Make Your Home Instagram-Worthy 📸

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Let’s Make Your Home Instagram-Worthy 📸

CC all family members


Hi #lead_first_name#,

Your listing has expired from the market and while I have no idea why it failed to successfully sell the first time, I'm here to prove myself and provide helpful information to earn the opportunity to meet with you and give my thorough analysis along with a marketing strategy that has momentum, is fresh, and will draw buyers through your doorstep.

Photos are the first impression online buyers get of your home. If they’re not jaw-dropping, buyers will scroll right past. 😕

Reason it didn’t sell: Poor-quality photos or lack of professional photography.

Testimonial: "Tabatha’s photographer made our home look amazing. We had showings booked within hours!" Scott T.

Let’s show buyers your home at its best. Ready to schedule that photoshoot?
Say cheese!

19. Auto Email 19: Let’s Make Your Open House Irresistible 🍪🏡

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Let’s Make Your Open House Irresistible 🍪🏡

CC all family members


Hi #lead_first_name#,

Open houses can feel like a bust when nobody shows up. The right marketing and a few clever touches (hello, cookies!) can change everything. 🍪✨

Reason it didn’t sell: Poorly planned open houses or worse - NO open houses at all.

Testimonial: "#Agent_First_Name#'s open house strategy was amazing. We had great turnout and multiple offers by the weekend."

Let’s make your next open house an event buyers won’t want to miss. 🎉

Cheers!

 
20. Auto Email 20: Let’s Turn Heads and Get Offers 💥

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Let’s Turn Heads and Get Offers 💥

CC all family members


Hi #lead_first_name#,

Selling your home successfully starts with getting the right eyes on it. My proven marketing plan is designed to make your home stand out and attract serious buyers. Here’s how:

  • Professional Photography & Virtual Tours: Highlight your home’s best features with stunning visuals.

  • Targeted Online Advertising: Reach active buyers through social media, real estate platforms, and more.

  • Custom Property Websites: Showcase your home with a dedicated webpage tailored to its unique appeal.

  • Email Campaigns to Buyers and Agents: Ensure your listing stays top of mind for people actively searching.

  • Local Networking, National and International Reach: Tap into my extensive connections to find the perfect buyer.

Testimonial: "#Agent_First_Name#'s marketing plan was so thorough, our home sold faster than we thought possible!" Gary and Betsy R.

Let’s make your home the star of the market. Ready to get started?

Your marketing expert

 
21. Auto Email 21: Let’s Seal the Deal 🤝

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Let’s Seal the Deal 🤝

CC all family members


Hi #lead_first_name#,

Negotiations can make or break your home sale. You need someone in your corner who knows how to fight for your best interests without scaring off buyers.

Reason it didn’t sell: Lack of expert negotiation skills during the offer process.

Testimonial: "Tabatha negotiated like a champ. We got our asking price and then some!" Paul and Casey N.

Let’s make sure every negotiation works in your favor. Ready to seal the deal?

Fighting for your success.

22. Auto Email 22: Keep More of Your Money 💰

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Keep More of Your Money 💰

CC all family members


Hi #lead_first_name#,

You’ve worked hard to build equity in your home, and I believe you should keep as much of it as possible. That’s why I offer a flexible commission structure tailored to your needs. The first in Northeast Ohio, I offer a fair and flexible commission split designed to keep more in YOUR pocket!

Reason it didn’t sell: Rigid commission expectations with little room for collaboration.

Testimonial: "#Agent_First_Name#'s flexible commission plan saved us thousands. We couldn’t be happier!" – Lori and Dave S.

Let’s discuss how I can make selling your home more profitable for you.
Keeping it fair!

23. Auto Email 23: Finding Buyers Where They Are 🌍

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Finding Buyers Where They Are 🌍

CC all family members


Hi #lead_first_name#,

Sometimes, the perfect buyer is closer than you think. I leverage local networking and connections to find serious buyers who are ready to move.

Reason it didn’t sell: Missed opportunities to engage local buyers.

Testimonial: "#Agent_First_Name#'s connections made all the difference. She found the perfect buyer through her network!" – Jacqui B.

Let’s tap into my network and find your home’s match. Ready to connect?

Your local expert.

24. Auto Email 24: Leaving No Stone Unturned 🕵️‍♀️

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Leaving No Stone Unturned 🕵️‍♀️

CC all family members


Hi #lead_first_name#,

Small details can make a big difference when selling a home. From staging to pricing to marketing, I leave nothing to chance.

Reason it didn’t sell: Overlooking key details that buyers notice.

Testimonial: "#Agent_First_Name#'s attention to detail was unmatched. She thought of everything and got us great results!" Owen & Cheryl D.

Let’s refine every aspect of your listing to ensure success. Ready to dive in?

Meticulous for you!

 
25. Auto Email 25: Let's Wrap This Up and Sell Your Home!🏡

Wait 1 Days Actat 08:30 AM. Auto Email. Assign to Agent.

Subject:
Let's Wrap This Up and Sell Your Home!🏡

CC all family members


Hi #lead_first_name#,

Over the past few weeks, I’ve shared everything from why listings flop to how my proven strategies can get your home sold. Here’s a quick recap of what makes me the right Realtor for you:

  • No-Nonsense Approach: I cut through the fluff and give you clear, honest advice to get results.

  • Expert Negotiator: I fight for your best interests, ensuring you get the best possible deal.

  • Timing Expertise: I analyze market trends to ensure your home is listed at the perfect moment.

  • Strategic Marketing: From professional photos to custom property websites, your home will shine in all the right places.

  • Proven Track Record: My clients consistently sell faster and for more.

  • Local Networking: I leverage my connections to find the perfect buyer.

  • Attention to Detail: From staging to negotiations, I leave nothing to chance.

  • Easy Exit Guarantee: You can cancel our agreement anytime if you’re not happy—no strings attached.

Testimonial: "#Agent_First_Name# is simply the best. Her dedication, knowledge, and marketing strategies were unmatched. We couldn’t have done it without her!" – TJ and Gwen S. Bought 5, sold 4 homes with #Agent_First_Name# since 2004

If you’re ready to work with a Realtor who’s dedicated to your success, let’s talk. Call or text me or reply to this email. Together, we’ll get your home sold and move you forward with confidence.

Thank you for considering me. I’d love the chance to help you achieve your goals!

Here to help!