• The lead responds/reaches out
• An outbound call is logged as "Talked"
• The lead's pipeline changes

• Tags, Added: FSBO
• Tag, Not Is: Active
• Source, Is: Direct Website, Epique, Facebook, Google, Organic Website, Website, Zapier (any source)
• With Another Agent, Is: Any
• Has Assigned Lender, Is: Any
• Toggle Auto Apply on this to ON. Keep auto re-apply OFF.

Send Immediately, Auto-Email. Assign to: Agent.

Subject:
What's My Angle?

Hi #lead_first_name#,

It might seem surprising that a real estate agent genuinely wants to help you sell your home on your own. No really, I do get it. I understand wanting to save money and handle things yourself—I do it, when I can. Sometimes it works out, sometimes barely, and other times I end up calling a pro anyway.

If I were painting my house, I wouldn’t want a painter walking by telling me, “You can’t do it right.” But if a different painter offered something of actual value with no strings attached and sincerely cared how it came out, I’d really appreciate that. And if I hit a roadblock or just got tired of the project, that’s who I’d call.

I’m not here to scare you into hiring me. I want to help you succeed foremost, or earn your business if later you decide you’d like professional support.

In the meantime, here’s what I’m sharing with you. No bull – practical, insider tips to really help you sell your property yourself throughout the next 21 days. In that time my goal is to see you get the property under contract (an executed, or signed purchase agreement by all parties).

If it's alright with you, I’ll send a friendly, timely and helpful email every day for the next 21 days that will help prepare you for every fork in the road. Also know that you’re welcome to call me to bounce ideas around or get my professional opinion on the value of your home, or I can even stop by and give you some staging advice. I –am- here to help in whatever capacity you need me to.

Here's to YOUR success!

Wait 0 Days. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
The #1 Mistake to Avoid When Pricing Your Home

Hi #lead_first_name#,

Of course you want to keep as much money as possible from the sale of your home and sell it for the highest price, too. Everyone does—but most don’t. Even homes listed with an agent can sometimes fall short of this goal. 

The number one killer of that dream? Overpricing. Nothing gets in the way of selling your home for top dollar more than pricing it too high right from the start. Test the market? We do, every single day. Buyers are extremely savvy and 86% of them are already working with an agent. 

Here's my strategy. Price it right in the sweet spot, maybe a few thousand lower. The market will drive up the pricing and you're more likely to entertain multiple higher bids. 

Online algorithms might give you a ballpark estimate, but they’re rarely accurate. They're just not designed for anything other than cookie-cutter homes. Pricing your home correctly takes a local market expert who understands current trends, buyer behavior, and what homes like yours are actually selling for—not just listing for or selling for "on average". 

I'd like you to take advantage of a complimentary home value analysis. There's no obligation to list. You'll get real numbers and strategy for selling the highest - and I won't pester you other than these next 20 emails with my candid tips for selling successfully. Give me about a day to complete it, and I’ll email it back to you. No hassles. 

https://neohiorealty.com/custom-home-valuation/ - please share as much as you can so I can better assess it with improvements or issues in mind.

Let me know if I can be of further assistance and happy home selling!

One recent client shared:
"After weeks of trying to sell on our own, we listed with Tabatha and had an offer within days. She made it so easy!" – Sarah & John P. - 

Hi #Lead_First_Name#,

You can list your home on the MLS even if you’re selling on your own. There are companies, myself included, that will place your home in the MLS for a flat fee ranging from a few hundred dollars to about a thousand. You probably know that already. The debate is about whether you should or not. 

1. Upfront Cost & Limited Service
   You’re paying that flat fee whether your home sells or not, and the service often ends at uploading your listing. The only one guaranteed to benefit is the agent who collects that fee.

2. Agent Bias
   Some buyer’s agents prefer traditional listings, which can make them hesitant to show or negotiate on a FSBO property.

3. Marketing Gaps
   The MLS alone isn’t enough. You still need strong photos, compelling marketing, and quick communication with potential buyers.

4. Time & Expertise
   You’ll be handling all showings, negotiations, and follow-ups. Even the savviest sellers can be at a disadvantage when going toe-to-toe with experienced agents.

5. Digital Footprint
   Every price drop, relisting, and length of time on the market becomes public record. Buyers and agents notice—and use it to negotiate.

That said, if this is an option you’d still like to consider, I’d be happy to discuss those possibilities with you and handle the MLS listing on your behalf.

Listing on the MLS as a FSBO isn’t always bad, but it’s crucial to weigh the pros and cons. If you want to chat about the best route for you, I’m here to help.

Hi #Lead_First_Name#,

You might think you’d never discriminate when selling your home, but fair housing violations can happen without you even realizing it. A common example? Using phrases like “perfect for a large family,” “great family neighborhood,” or even “just a quick walk to the park.” Statements like these may unintentionally exclude certain buyers—especially those with different family structures or mobility challenges.

Fair housing laws are strict about any wording that suggests preference or discourages someone from buying. Before you list your home, review your description carefully. If you’re unsure what’s acceptable, I’m here to help you keep your listing language both compelling and compliant.

If you have any questions about fair housing or want me to review your wording, let me know.

Otherwise, how's it going so far? Any good prospects yet? Any hurdles holding anyone back that you want to bounce around with me?

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Don’t Forget These Required Disclosures

Has Attachments

Hello #Lead_First_Name#,

If you’re selling a home, there are a few disclosures the state requires you to provide. Two of the most important are:

1. Residential Property Disclosure
   This form outlines what you know about your property’s condition. It’s critical because it protects both you and potential buyers by keeping everything transparent.

2. Lead Paint Disclosure (for homes built before 1978)
   If your home was built prior to 1978, you’re required by law to disclose any knowledge of lead-based paint or hazards. You must also provide the buyer with the Lead Paint Disclosure form and a government pamphlet explaining the dangers of lead-based paint.

Not completing or properly sharing these forms can result in legal headaches down the road, so it’s best to get them handled upfront. If you need them, just follow these links:

• [Residential Property Disclosure Form Link]
• [Lead Paint Disclosure Form Link]

If you have any questions about filling these out or want to double-check you’re following all the rules, I’m here to help.

When you’re eager to sell your home, it’s tempting to say “yes” to every single showing request. After all, more showings must mean more offers, right? Not always. In fact, overshowing your home can hurt its appeal.

Here are a few things to keep in mind:

1. Set Clear Showing Hours
   Having set windows for showings helps you stay in control. It also creates a sense of urgency—buyers realize they need to work around your schedule, rather than expecting you to always accommodate theirs.

2. Avoid Seeming Desperate
   If buyers see you rushing to show the home at all times, they might sense you’re desperate to sell and use that in negotiations. A bit of healthy limitation can actually strengthen your position.

3. Maintain Your Home’s Condition
   Constant showings can make it difficult to keep your home in “show-ready” shape. Strategically spacing them out will help you stay on top of tidying, staging, and making the best possible first impression.

4. Allow Time for Follow-Up
   It’s important to follow up with interested buyers. When you overshow your home, you’ll have less time to field questions, gather feedback, and build relationships with serious prospects.

Remember, the goal is to create genuine interest and secure the best offer—not to collect the highest number of showings. If you need any tips on scheduling, follow-up strategies, or ways to balance interest and accessibility, I’m here to help!

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Showing Your Home: Best Practices

Hi #Lead_First_Name#,

Last time, we covered why you don’t want to overshow your house. Now, let’s talk about not overshowing your buyer. Here’s what I mean:

1. Greet Them, Then Give Space
   Welcome potential buyers at the door, let them know you’re happy they came by, and invite them to look around freely. Stepping back and allowing them to explore on their own helps them feel more comfortable.

2. Point Out Features Later
   After they’ve had a chance to see the home on their own, that’s when you can ask if they noticed certain features you want to highlight. This approach feels natural and non-pushy.

3. Don’t Force Conversation
   Buyers often feel awkward if you hover or chat too much. They might feel obligated to repeatedly say how “nice” everything is, even if they’re not quite sure yet. Give them a little breathing room—they’ll let you know if they’re interested.

4. Answer Honestly, but Don’t Overshare
   If they have questions, be friendly, straightforward, and truthful. Avoid divulging details about why you’re moving or how fast you need to sell—too much information can weaken your negotiating position.

5. Let Serious Buyers Show Their Cards
   If buyers are truly interested, they’ll mention an offer or ask about next steps. You won’t have to push or pull the answer out of them. Stay calm and confident, and let them signal their motivation.

By giving buyers space while still being helpful, you strike the perfect balance between welcoming and professional. If you have any questions about showing strategies or want some tips on highlighting your home’s best features, just let me know!

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Open houses. Worth it or not?

(Has Attachment)

Hi #lead_first_name#, 

Open houses can be polarizing—some people swear by them, while others say they’re a waste of time. The reality is somewhere in the middle. Here’s what you need to know, especially as a FSBO seller:

1. They Feel Less Awkward for Buyers
   One reason buyers gravitate toward open houses—especially with FSBOs—is that they can walk through without a strict appointment or the pressure of being fully pre-approved. When other people are present, the buyer doesn’t feel so “on the spot.”

2. Stats Suggest Low Conversion
   You’ve probably heard that only about 1% of open houses actually result in a direct sale. That stat even applies when agents host them, so results can vary widely. However, visibility is still a benefit.

3. You Can Limit Individual Showings
   One advantage of open houses is efficiency. Instead of juggling countless one-on-one showings, you can schedule one block of time where multiple interested parties walk through simultaneously.

4. Strategy Matters
   While stats on open houses may be underwhelming, they can still be valuable when done right. I use a specific method:

   • First Open House: I only show the home during the open house to create a sense of urgency.
   • Subsequent Opens: There’s a systematic way to handle the second and third events that often generates multiple offers within the first weekend.

Open houses aren’t a silver bullet, but they can be a powerful tool when handled strategically. If you’re curious about how I run open houses to drum up serious buyer interest quickly, I’m happy to share my approach. Just let me know!

Here's a non-branded printable open house guest sign in form. Good luck!

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
How to handle the calls from agents.

Hi #lead_first_name#, 

Once your home hits the market as a FSBO, be prepared for a flood of calls—not just from potential buyers, but from agents hoping to list your home. It’s frustrating, but it’s also common. Here’s how to manage it:

1. Why Agents Call
   Some agents claim they “might have a buyer,” but their real goal is often to get in the door and pitch you on listing with them. You’ll hear scary stats about how difficult it is to sell on your own. For most of these calls, nothing great is coming from them unless you truly connect with an agent who earns your trust.

2. Screen Your Calls
   If you’re not in the mood for sales pitches, let calls go to voicemail. Return calls from actual buyers, and if you pick up an agent call live, remember you can always politely end the conversation.

3. It’s Okay to Say No
   If you do find yourself on the line with an agent and you’re not interested, a simple “Thank you, but I’m not interested” is all you need. If they persist, politely repeat yourself and end the call.

4. Look for the Right Fit
   The one agent who genuinely cares, helps you out, and doesn’t rely on fear tactics is the one you might call if your home doesn’t sell despite your best efforts. They’ve earned your business rather than pressuring you into it.

Keep these tips in mind to save your energy for real buyers and possible backup agents who truly offer value. If you have any questions or want more ideas for screening calls, just let me know!

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
"I might have a buyer..." Sorting fact from fiction.

Hi #lead_first_name#, 

“I might have a buyer for your house” can be the real estate agent’s equivalent to a cheesy pick-up line at a bar—often just a way to break the ice with FSBOs. The key word is usually might. That said, sometimes an agent does genuinely have a serious buyer who wants to see your property. Should you say yes? That’s up to you! These are just some things to note for your consideration.

1. You Can’t Have Your Cake and Eat It, Too
   If you want their buyer to see your home, you can’t refuse to pay a commission. It’s negotiable, but remember that agents typically have a set earning structure when they sell any other home to that same client.

2. You Can Say No
   You could turn down the showing, hoping the buyer will contact you directly. But most buyers feel more comfortable with their agent—and may simply skip your home if they can’t use that guidance.

3. Negotiate Before the Showing
   If you decide to move forward, hash out your compensation and responsibilities before they set foot in your house. Put everything in writing to avoid confusion later on.

4. Consider a Bird in the Hand
   Is a solid buyer worth paying the agent’s fee right now, rather than waiting for an unrepresented buyer to come along?

5. Be Cautious
   You’re dealing with a pro on the other side. Make sure any agreement is written down and crystal clear to everyone involved.

6. Think Bigger Picture
   If you’re open to working with an agent’s buyer, you may want to consider officially listing the property. You could attract more potential buyers and possibly net that extra 9%-13%, according to industry stats.

There’s no right or wrong approach—just some food for thought before you respond with, “Take a hike!” or “Sure, bring your buyer!”

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Why you should watch the market weekly

Hi #lead_first_name#, 

Real estate markets don’t usually crash or skyrocket overnight, but they do shift. Day-to-day changes in competing listings—new homes hitting the market, pending sales, and recent closings—can influence your pricing strategy and timeline.

If you’d like me to set up a customized search for you, I can keep you informed of comparable active, pending, and sold properties in your area. This information helps you:

1. Refine Your Price
   See how long comparable homes stay on the market, what they sell for, and if sellers offer any concessions like closing cost assistance or rate buydowns.

2. Estimate Time on Market
   Knowing the absorption rate (how quickly homes sell in your price range) can give you a rough idea of how long it might take to find a buyer.

3. Stay Ahead of Changes
   Each piece of data—new listings, price drops, closing prices—forms a puzzle that reveals market direction. Tracking it weekly keeps you a step ahead.

Consumer-facing websites are geared toward attracting buyers, not providing in-depth market analytics. By using a Realtor’s data, you get the clarity you need to make the best decisions.

If you’re interested, just let me know—I’m happy to set up these reports so you can stay on top of the market and adjust as needed.

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Vetting for PreApproved Buyers

Hi #lead_first_name#, 

Before you let anyone into your home, one of the best ways to protect your time (and your security) is to ensure they’re prequalified or preapproved for a mortgage. It might sound pushy, but it’s actually standard practice. No self-respecting agent drives buyers around without confirming they can afford the homes they want to see—so why should you?

Here’s why it matters:

1. Saves Time
   You won’t waste hours cleaning, scheduling, and showing your home to people who ultimately can’t secure financing.

2. Protects Your Privacy
   Limiting showings to serious buyers reduces the number of strangers walking through your home.

3. Encourages Serious Offers
   Buyers who have taken the step of getting prequalified are more likely to be committed, and they typically have a better grasp of what they can afford.

Making prequalification or preapproval a prerequisite for showings is a smart move, not a pushy one. If you have questions about how to confirm a buyer’s financing status—or anything else related to qualifying buyers—feel free to reach out.

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Handling buyers that want your commission savings.

Hi #lead_first_name#, 

One big challenge when selling as a FSBO is that some buyers think the money you’re “saving” on commission automatically belongs to them. They might say, “Since you’re not paying an agent, knock that off the price!” But that’s not how market value works.

• Price to Market, Not Over (or Under)
  Market value is simply what a buyer is willing to pay and a seller is willing to accept, based on recent comparable sales. It has nothing to do with commissions—or what you paid five years ago.

• Avoid Appraisal Issues
  By pricing at market value, you’re more likely to attract serious offers. Buyers won’t feel the need to lowball for “commission savings,” and you won’t risk an appraisal coming in short.

• Responding to the “Commission Argument”
  If a buyer insists you should reduce your price because you “saved” on commission, politely remind them they’re already getting the home below “retail.” You’re offering it at a fair market price, and that’s where the benefit of going FSBO is shared—rather than inflated or tacked on to the asking price.

Remember, buyers will always do the math in their heads about what they think you “should” make. Stay confident in your market-based price, and you’ll attract the right offer without leaving money on the table. If you have any questions on how to handle buyer objections, feel free to reach out!

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
D.B.D.

Hi #lead_first_name#, 

Once you have a serious buyer interested in your home, keep D.B.D. in mind: Don’t Be Desperate and Don’t Back Down. Here’s why:

• FSBO Stats
  FSBOs account for only about 5%–6% of sales, and more than half of those sellers already knew their buyer (family or a friend). One big reason FSBOs leave money on the table? Due to market exposure. Think of it like this. A private buyer wants to purchase a Rolls Royce Desperation or emotional reactions during negotiations.

• Keep Emotions in Check
  Even though you know better, you’ll probably feel a surge of emotion when you get an offer. One extreme is rejecting it outright—“No way, that’s too low!” The other is “pushing” the buyer to act because you’re anxious to seal the deal. Either can undermine your bargaining position.

• He or She Who Cares Less, Wins
  A buyer who truly wants your house doesn’t need hard selling or nudging. In fact, they’re more nervous about losing the house than you are about scaring them off. Stand your ground, be confident, and let the buyer show how much they want it.

• Don’t Show Your Desperation
  Be friendly and polite, but keep some emotional distance. If you’re too eager, the buyer might sense it and offer less. If you’re too defensive, you could shut them down. Find a balanced tone that shows you’re open to reasonable offers—but not desperate for any deal.

When you remember D.B.D.—Don’t Be Desperate, Don’t Back Down, you’ll keep more money in your pocket and steer negotiations confidently. If you have any questions about handling offers or staying cool under pressure, just let me know!

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Negotiation is more than just price...

Hi #lead_first_name#, 

Negotiating a home sale isn’t only about the purchase price—it’s about all the terms. From the very first conversation you have with a potential buyer, you’re already setting the tone for how negotiations might go. For example, if you find yourself going back and forth over the exact time for a first showing, that could be a subtle sign you’re dealing with someone who loves to negotiate every detail.

Here are a few points to keep in mind:

1. Look Beyond the Numbers
   Factors like closing date, inspection contingencies, or who pays for certain fees can make or break a deal. These “small” details can be just as important (and valuable) as the final sale price.

2. Stay Flexible, But Firm
   Show you’re open to reasonable requests, but avoid giving away too much in every back-and-forth. If a buyer consistently pushes for more, remember you can always counter-offer or politely stand your ground.

3. Watch for Clues
   A buyer who keeps adjusting showing times, asking many detailed questions, or wanting extra conditions might be hinting at how they’ll negotiate the final contract. Keep mental notes on their style so you’re ready to respond confidently.

4. Maintain a Calm Tone
   From the very first phone call or email, keep interactions polite, professional, and friendly—but also purposeful. If you’re consistent in your approach, you’ll have a smoother negotiation process when it comes to the final contract.

Negotiation starts the moment you engage with a potential buyer, not just when you’re sorting out price on paper. If you have questions or need tips on negotiation strategies, I’m here to help you navigate these discussions with confidence!

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Handling Buyer’s Remorse

Hi #lead_first_name#, 

Congratulations! You’ve made it through the negotiation phase. But here’s the twist: the real work often begins now. One big hurdle is buyer’s remorse—that moment when buyers start second-guessing the deal they just made.

Why It Happens
Buyers may worry they’ve paid too much, or that a better home could appear tomorrow. Sometimes, they even have off-the-wall reasons: a dream they had, a psychic’s warning, or a sudden fear the house is haunted.

How to Prevent It

1. Reinforce Their Good Deal
   During negotiations, emphasize why the house is a solid buy. Whether it’s a fair market price or a unique feature they loved, remind them of these benefits so they stay confident.

2. Highlight the Opportunity
   Let them know they’re lucky to have secured the property—especially if it’s a competitive market. If they waver, they could lose the house, and someone else could swoop in to buy it.

3. Keep Deadlines on Track
   Hesitation can derail a deal. Make sure everyone meets their dates for inspections, appraisals, and financing. If the buyer starts dragging their feet, remind them another buyer might step in.

4. Stay Calm but Firm
   If their doubts are unrealistic, address them gently while staying firm about what’s already agreed upon. Too much hand-holding can come off as desperation, but a reassuring tone goes a long way.

Buyer’s remorse is normal for large purchases, but it doesn’t have to torpedo your sale. Instill confidence in your buyer about the value and uniqueness of your home, and keep momentum moving forward. If you have any questions or need a strategy to keep buyers feeling good about their decision, let me know!

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Surprise—Your Buyer May Already Have an Agent

Hi #lead_first_name#, 

A common curveball for FSBO sellers is the buyer who appears agent-free—until suddenly, they’re asking questions that sound like they’re coming from someone else. Spoiler: They probably are. Almost every buyer has an agent somewhere in the background, even if it wasn’t obvious at first.

Here’s how to handle it:

1. Know Your Buyer
   Ask upfront if they’re working with anyone. Even if they say no, stay alert for “red flag” questions that suggest professional guidance.

2. Expect Last-Minute Doubts
   When an agent appears out of the blue, it often comes with concerns or critiques about the deal. Stay calm, listen, and address each point factually.

3. Do Your Homework
   Understand your local market almost as well as a seasoned agent would. Know comparable listings, recent sales, and neighborhood data. When doubts arise, you’ll be ready with solid information.

4. Stay Professional
   Whether they’ve just sprung an agent on you or not, keep negotiations courteous. If the buyer senses hostility, they may walk away—even if they still love the house.

By knowing your buyer, anticipating outside influence, and doing your market research, you’ll be prepared for the “mystery agent” scenario. If you need any guidance on how to address unexpected questions or concerns, I’m here to help.

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Preparing for Appraisal. Here’s What You Need to Know

Hi #lead_first_name#, 

Even if you agreed on an amazing price with your buyer, you’re not out of the woods until the appraisal is done. If your buyer’s getting a mortgage—or even if they’re paying cash but require an appraisal—you might face a number that’s lower than you’d hoped. Here are a few tips:

1. Be Prepared
   When the appraiser comes by, have recent comparable sales (“comps”) ready. Present them politely and avoid sounding pushy. A friendly “I pulled these together in case they’re helpful” goes a long way.

2. Know Your Options

   • Contest It: You can challenge a low appraisal, though there’s no guarantee the appraiser will revise their opinion.
   • Lower the Sale Price: Sometimes sellers choose to match the appraisal amount to keep the deal moving.
   • Buyer Pays the Difference: If the buyer really loves your home, they may be willing to make up the shortfall.
   • Walk Away: You can part ways and hope the next appraisal comes in at or above the agreed price.

3. Stay Calm and Flexible
   Appraisals can feel subjective, and you have limited control over the outcome. The best move is to stay calm, consider your options, and work with the buyer if you both want to salvage the deal.

If you have any questions about preparing for or responding to an appraisal, let me know. I’m here to help you navigate this step with confidence.

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Don’t Ignore the Mortgage Process

Hi #lead_first_name#, 

Even if your buyer is preapproved, the mortgage process isn’t a guarantee. It can be one of the most frustrating parts of any sale—lenders often take longer than expected, and you’re at their mercy. A firm date in the contract doesn’t always mean they’ll hit that timeline.

Here’s what you can do:

1. Check In Regularly
   Don’t be a stranger. Touch base with the buyer (or their lender) to ensure things are moving along. A gentle nudge helps keep everyone on their toes.

2. Watch for Red Flags
   If you sense delays or communication issues—address them quickly. Better to catch problems early than to let them snowball into a missed closing date.

3. Stay Flexible
   Sometimes lenders need extra documentation, or the underwriter might have unexpected questions. Plan for possible delays, and keep the lines of communication open.

Mortgage approval happens when the lender is ready—no sooner. By staying on top of the process and building good relationships with everyone involved, you can reduce surprises and keep your closing on track. If you need more tips or want help navigating lender requirements, let me know!

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
What's your motivation for selling by owner?

Hi #lead_first_name#, 

I'm curious! While every homeowner’s motivation is unique, here are three of the most common reasons sellers choose to go the FSBO route. I've heard a couple of good ones myself. 

1. Saving on Commission (26%)
   Perhaps the most popular reason is to avoid paying the listing agent’s commission. Homeowners may feel that by handling the sale themselves, they can keep more of the proceeds from the sale.

2. They're in familiar territory (16%)
   Formerly in law or real estate, some FSBOs have the background and don't mind rolling up their sleeves.

3. They Already Have a Buyer in Mind (52%)
   Many FSBO sellers know their buyer—whether it’s a friend, family member, or neighbor—before they list. In that case, they may not see the value in hiring an agent, since they believe the sale is already lined up.

How's your sale coming along? If you're not in contract yet, take a step back and refocus on the house objectively. Is the condition in line with the price? Are there any outside influences such as construction, or a noisy neighbor? Have you heard any feedback more than once if anyone has shared that with you? I'm here to help you figure out the path toward success, saving money and standing your ground on pricing. Call on me whenever you need a friend in real estate. 

Wait 1 Day. Act at 08:30 AM. Auto-Email. Assign to Agent.

Subject:
Thank you for entertaining me.

Hi #lead_first_name#, 

I hope you’ve found these tips helpful in selling your home on your own. But if you’ve tried and aren’t having the success you hoped for, I’d love for you to consider hiring me as your agent. 

I believe these emails have shown that I know the business and truly have your best interests at heart. If you ever need more help or just want to discuss your options, please reach out. I’m more than happy to assist you in any way I can—even before we formalize any working relationship.

No matter what you decide, I wish you all the best in selling your home. You know how to reach me when you need a friend in real estate.